Independent.
Intelligent.
Unstoppable.

Full independence, a 70–85% payout with no platform fees, and an AI Chief of Staff who handles everything that isn’t client work.

Our Custodians
Charles Schwab Fidelity Interactive Brokers
Newsweek America’s Top Financial Advisory Firms 2026

Ranking published in conjunction with Newsweek and prepared by Plant-A Insights Group LLC using publicly available SEC data as of September 2025. Editorial recognition only; not an endorsement. No compensation was paid. Past recognition is not indicative of future results.

Why Claro

Less paperwork.
More client work.
Powered by Claire by Claro™.

Our proprietary technology and growth resources are designed to support advisors as they earn more, grow more, and scale more — without giving up independence.

Earn More
Grow More
Scale More
Claire by Claro Intelligence
Claire by Claro™ Intelligence

Your AI Chief of Staff.

Built by advisors, for advisors.

Claire by Claro™ Intelligence wasn’t acquired. She wasn’t adapted. She was built from day one by advisors who knew exactly what was missing.

She connects your client data across custodians, CRM, calendar, and communications — validates it, enriches it, and surfaces what matters most at the right moment. Every insight comes with a clear next action.

She knows your clients, your calendar, your open threads, and what’s coming up. Ask her in plain language — pre-meeting briefs, follow-up drafts, portfolio summaries, client insights. One click from your dashboard.

Less paperwork. More client work. Meet Claire by Claro™.

Your client data stays yours — always. Claire by Claro™ Intelligence operates within your practice’s secure environment and never shares or exposes client information outside of it.

Stay Independent

Independence,
fully supported.

When you join Claro, you keep your clients, your brand, your relationships. What you gain is everything that makes independence actually work — a platform, a team, and technology that most advisors spend years trying to cobble together on their own.

You don’t just earn at Claro.
You own a piece of it.

Advisors at Claro earn equity in the firm from day one. You get more options each year you stay partnered with us. When Claro grows, the people who built it share in that growth. No one else in this space is doing it this way.

Book transitions in as little as 3 business days. And your payout — 70–85% on average, no platform fees — reflects what independence should actually look like.

Professional advisor
Earn more

A competitive payout structure built to support advisor growth.

No platform subscription fees. No hidden charges. We offer a competitive payout of 70–85% on average, structured to align incentives and support advisor growth.

Grow more

Accelerate your business with the Claro Growth Program.

We invest in dedicated marketing and sales teams to deliver pre-qualified, interest-confirmed prospects aligned with your target profile. Not cold leads. The people we introduce to your practice already want to talk.

Grow more
Scale More

Proprietary technology built to make your book unstoppable.

Your practice, running at full speed.

Claire by Claro™ lives in the Claro Intelligent Hub. So does every client data source you rely on — Fidelity, Schwab, Redtail, Outlook, and more — organized into households and surfaced by AI before you even ask.

The Hub pulls from the systems you’re already using — no manual setup, no copy-pasting data. Everything is organized the way your practice is structured.

Instant Meeting Prep
Walk into every client conversation ready. Claire by Claro™ generates smart agendas and pre-meeting briefs with one click.
Integrated CRM
Manage every client relationship from a single AI-powered dashboard. Notes, tasks, opportunities — all in one place.
Task Management
AI-driven workflows that streamline your day and surface what needs attention, right when it matters.

Portfolios that adapt. Outcomes that last.

Most advisors are forced to choose between sophistication and scale. Claro eliminates that tradeoff.

Claro Intelligence™ is our proprietary portfolio technology — built to deliver personalized, institutional-grade portfolios across your entire book. Backed by a dedicated trading and operations team, we automate the complexity so you can focus on what matters: advising.

What Claro Intelligence™ makes possible
Custom Portfolios
Sophisticated models built to your exact specs — deployed and managed at scale.
Dynamic Financial Plans
Strategies that adjust as goals change. Plans that stay aligned with each client’s evolving life.
Household Boost™
Increases cash yields, improves tax efficiency and automates liquidity management for any portfolio.

Build the portfolios only you can build.

The Portfolio Lab is where custom strategies come to life. Custom portfolios built to your exact specs. Dynamic financial plans that adjust as goals change. Household operations that simplify complexity instead of adding to it.

This is what it looks like when technology was built for advisors who refuse to compromise.

Claro Lifestyle Protection™
A liability-driven investment strategy combining bond ladders with a dynamic funding algorithm to help turn market gains into durable retirement security.
Claro Personalized Indexing™
Direct stock indexing with built-in active factor overlays, tax-loss harvesting and support for unique client values.
Plan Optimized Portfolios™
Personalized portfolios aligned to each client’s financial plan, goals and future aspirations — deployed and managed with a single click.
Human Support

The heavy lifting, handled.

Technology does more when people stand behind it. Claro’s institutional trading and operations team works alongside every advisor on the platform — compliance, billing, back-office support — the infrastructure of a large firm, without the constraints of one.

Growth Program
Pre-qualified, interest-confirmed prospects and capital investment to accelerate your growth.
Marketing Assistance
Creative strategies to build your pipeline and brand — whether you run under the Claro brand or your own.
Compliance & Back Office
Full-service support for regulatory, operational, and billing needs. We handle it so you don’t have to.

The difference, side by side.

Payout
Claro

70–85% avg, no platform fees

Wirehouse / IBD

35–50%, platform fees apply

Independence
Claro

100% independent — your book, always

Wirehouse / IBD

Firm-owned clients

Equity
Claro

You earn ownership in Claro

Wirehouse / IBD

None

AI Tools
Claro

Claire by Claro™ — native, built in-house

Wirehouse / IBD

Third-party bolt-ons, if at all

Transition Speed
Claro

As little as 3 business days

Wirehouse / IBD

Weeks to months

Support
Claro

Dedicated ops, compliance & trading team

Wirehouse / IBD

Shared service centers

Portfolio Tech
Claro

Claro Intelligence™ — proprietary

Wirehouse / IBD

Off-the-shelf models

Lead Generation
Claro

Pre-qualified, interest-confirmed prospects

Wirehouse / IBD

Cold leads or none

The difference, side by side.

Payout
Claro

70–85% avg, no platform fees

Wirehouse / IBD

35–50%, platform fees apply

Independence
Claro

100% independent — your book, always

Wirehouse / IBD

Firm-owned clients

Equity
Claro

You earn ownership in Claro

Wirehouse / IBD

None

AI Tools
Claro

Claire by Claro™ — native, built in-house

Wirehouse / IBD

Third-party bolt-ons, if at all

Transition Speed
Claro

As little as 3 business days

Wirehouse / IBD

Weeks to months

Support
Claro

Dedicated ops, compliance & trading team

Wirehouse / IBD

Shared service centers

Portfolio Tech
Claro

Claro Intelligence™ — proprietary

Wirehouse / IBD

Off-the-shelf models

Lead Generation
Claro

Pre-qualified, interest-confirmed prospects

Wirehouse / IBD

Cold leads or none

In Our Advisors' Words

Pat McNamara

Pat McNamara

CFP®

After almost 20 years inside a large wire house, I saw how firm constraints—not client needs—too often dictated advice. I chose Claro because independence allows me to better serve clients, build a more differentiated and competitive practice with solutions unavailable at wire houses, and gain the professional and personal freedom that comes with greater control and compensation.

Brad Osten

Brad Osten

CFP® CFA®

I began my career at a large asset manager, earning my licenses and CFP® certification before setting out to build my own advisory practice. I chose Claro for its technology platform and Growth Program, which have enabled me to build an independent, fiduciary practice with dozens of ideal clients. The scalability of Claro’s technology allows me to focus my time on advice and client outcomes, while confidently growing a durable, modern practice.

Paul Litchfield

Paul Litchfield

CPA® MBA

I came to Claro for autonomy over my business and clients. I was looking for a place where I would not be subject to a non-compete or non-solicit.  I was not interested in a model that told me how to manage my client relationships. By maintaining control of my business, I can provide top notch service to my clients in a conflict-free way, at a fair price.

These testimonials were provided by Pat McNamara, Brad Osten, and Paul Litchfield, current advisors of Claro Advisors Inc. No compensation was provided for this testimonial. Their experience may not be indicative of all advisor experiences.

FAQ

Let us help answer some questions.

Do I retain full ownership of my clients?

Yes, you will always own your clients without restrictions. But it gets even better. You'll also be granted equity options in Claro Advisors Inc. upon arrival and you'll get more options each year you stay partnered with us. That is what a true economic partnership should look like.

How do revenue splits work at Claro?

We offer competitive payouts in the 70–85% range, depending on size. Your payout is your payout. We structure payouts so advisors retain the majority of their revenue, with no platform subscription fees or hidden charges.

How fast can I transition my book of business to Claro?

We’ve moved dozens of advisors to our platform, so we know the playbook. Our goal is to transition books efficiently — often within a few business days — depending on complexity, so you and your clients don’t miss a beat. And we may assist with or offset certain transition-related fees to help ease the move for you and your clients. Our goal is to have your book of business transitioned in 3 business days, so you and your clients don’t miss a beat. And We will help your clients recover any fees incurred by your clients to move their accounts.

Does Claro provide lead generation?

It’s not just lead generation. We support advisors with prospective clients who have expressed interest and completed initial onboarding steps. Growth without the chase.

What custodians does Claro work with?

We currently offer 3 custodians. Fidelity, Schwab and Interactive Brokers. But we are always looking to add more so if you have one you like, let us know.

What CRM and portfolio management tools does Claro use?

This is where we are truly unique. You can use third party tools if you'd like but we offer proprietary technology that has integrated CRM, portfolio management and AI advisor tools to help you be a hero to your clients.

How does Claro handle compliance oversight?

Claro Advisors in house Compliance team will provide all the compliance support you need, so you can focus on your clients.

What marketing and branding support is available?

Whether you choose to operate under the Claro brand or continue building your own, you'll have full support. Let us know what you need and we will provide tailored marketing and branding resources designed to help you grow with confidence.

What operational support is available? Billing payroll hr?

Our dedicated Client Operations team is here to handle everything you don't want to. From day-to-day administration to complex operational needs, we take tasks off your plate so you can stay focused on your clients.

What types of advisor thrive at Claro?

The ones that always do the right thing for their clients. After that, we partner with many types of advisors. Lifestyle advisors, advisors who want to grow, advisors who want to build a succession plan.

Is Claro designed for solo advisors, teams, both?

Come one, come all. We are a welcoming company that wants to provide a simpler, wealthier life to solo advisors and teams. We aren't going to force you to team up but would certainly help you find a teammate if that is a goal of yours.

Who do I speak with to explore partnership?

Our business development team would be a good place to start. They are a friendly group of experienced professionals who will answer questions honestly and will go at your own pace. Send us a confidential note ... hello@claroadvisors.com
LET'S TALK

This is what your practice looks like with the right partner.

Advisors who join Claro don’t just get technology. They get a team that built it, improves it, and stands behind it — so they can focus on the clients who count on them. See what’s possible. Let’s talk.